The Competition Commission of India has accused internet giant Google of unfairly rigging internet search results for the benefit of its own services and those of sponsoring businesses.

According to the Economic Times of India, the CCI opened an investigation into the ad giant after receiving a host of complaints from Google’s competitors, including Facebook, Microsoft, Flipkart, Nokia’s maps division, and The accusations are similar to other allegations faced by Google in the US and Europe.

Based on the responses and queries from 30 businesses spanning search, social networks, ecommerce, travel and content sites, the CCI director-general last week filed a report that accuses Google of abusing its dominant position to rig search outcomes, both the actual search result as well as sponsored links.

The search giant has until 10 September to respond to file a response to CCI, and a week later it will present itself before the seven-member commission headed by Chairman Ashok Chawla.

It is to be noted that Google, if found guilty, could be penalized up to 10 percent of its net revenue.

While there was no official word on the content of the probe report, a Google spokesperson said that the company was currently reviewing the report from the CCI’s ongoing investigation.

The spokesperson said that the company will continue to work closely with the CCI and remain confident that it complies fully with India’s competition laws.

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