Apple has released a whole new set of revised App Store Review Guidelines including new policy rules which have been enacted in the past six months.

Apple has introduced new guidelines for children related apps considering changes made in the upcoming educational policy and the Children’s Online Privacy Protection Act4a`1e42a (COPPA) expansion made earlier this year.

As per the new rules developers will have to first verify parental consent before collecting any information from children below 13 years of age. COPPA now restricts developers to access photographs, audios and videos of children, while they can collect limited information including name, address, date of birth and telephone number.

“Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, persistent identifiers, the ability to chat, or other personal data) from a minor must comply with applicable children’s privacy statutes”, reads clause 17.4 of the guidelines.

With the introduction of iOS 7, Apple is now preparing to bring changes to its educational program for children by creating a new special section of “Kids Apps”. In order to encourage the usage of iOS device in schools, Apple has given its consent to creation of individual iTunes accounts for children below 13 years of age, who can now operate their accounts on their own.

The new guideline section related to kids’ app for children below 13 years clearly specifies that such apps should necessarily include a privacy policy, should not include behavioral advertising and should always ask for parental permission before allowing under 13s to use out of the link apps or commerce related apps. Kids’ category apps in the App store specifically should be made for children of up to 5 years and less, years 6-8 and years 9-11.

In addition to reviewed kids’ app guidelines, Apple has also implemented two new gambling related guidelines. Gambling apps involving real money are required to be free and are forbidden from using in-app purchases offering credit and currency to players in such gambling games.