Google’s Blogger team sent out an email on June 26 at around 19:00 PST to all blogs marked as ‘adult’ which informed the administrators of the blogs that Google is set to update its content policy whereby it will strictly prohibit monetizing of adult content and if blogs are found to be “displaying advertisements to adult websites” they will be deleted on June 30.

“If your adult blog currently has advertisements which are adult in nature, you should remove them as soon as possible as to avoid any potential Terms of Service violation and/or content removals”, reads the email.

Thousands of users use Blogger to not only host pornographic content under the ‘adult’ tag but also host personal diaries, art nude photography, content developed by artists such as painters and comic illustrators, written works by text-only fiction writers, sex news and porn gossip writers, content related to sex education and information outlets, and much more.

Some of the probable ways out for current bloggers is that they may move to other services like Tumblr (whose adult blogs are not indexed by Google), which will allow them to still monetize their sites but lose search engine visibility or go for self-hosting, which is not a free option. Some of the self-hosting options are Dreamhost that allows for moving from Blogger to WordPress, Hostgator.