The challenge has been designed to recognize and reward technology organizations that are trying to resolve issues related to education, health, science through technological innovations.

The process of applying for the competition is pretty simple. Organizations would need to submit their unique ideas online with Google and 10 of the best entries will be shortlisted and put forward through to a panel which will have members like Richard Branson and Matt Brittin.

Brittin said that Google has, over the years, always tried to help and support organizations which use innovative technology techniques to resolve humanity related issues and have been improving the lives of more than millions all over the world. With Google’s new challenge, non-profit organizations will get a chance to make their own way and prove why they are better than others and why they deserve to win the prize money, added Brittin.

The name of the winners will be declared in June and the top three winning organizations along with a public voted fourth will be awarded £500,000 each to further the development of their innovative ideas.

Berners-Lee said that Web has immensely contributed to the world’s economic progress, but it’s time now for web to focus on resolving the social and political issues worldwide. He also added that he is extremely delighted to be a part of Google’s initiative.