The Kindle Fire HD 8.9 inch Wi-Fi tablet will now be priced at $269 in the United States, which was $299 before and the 4G wireless version will now cost $399 instead of $499.

“Whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers”, said Dave Limp, Vice President, Amazon Kindle in a press release.

Amazon launched first Kindle Fire in 2011 with an attractive price tag and it did compete with other top dogs of the tablet market. Amazon will be launching Kindle Fire HD 8.9 in Germany, France, UK, Italy, Japan and Spain. Limp said that Amazon is increasing the production of the devices in order to meet the demands in these newly added countries.

Limp said, “We’re thrilled with customer reaction to Kindle Fire HD 8.9. Customers tell us they love our large-screen version of Kindle Fire HD for web browsing, email, gaming, watching TV shows, reading magazines, and more.”