With this week’s PlayStation 4 announcement, Sony has upped the gaming ante by several folds and an announcement about the new Xbox is a logical reaction from Microsoft. Computer & Videogames has information through sources inside and outside of Microsoft that the Xbox maker is going to host a ‘one-off media event’ to announce its latest gaming console.

VG247 also has similar information from its own sources about an April event by Microsoft. A company that helped out Microsoft organizing the E3 2012 has just registered the xboxevent.com domain indicating that the new Xbox will see day of the light soon.  

With Game Developers Conference scheduled at the end of March, San Francisco is a perfect place for unveiling the latest generation of Xbox, since the entire gaming community on the world will be present. Earlier there were rumours that Microsoft will be showing off their latest Xbox at June’s Electronic Entertainment Expo (E3).