“This morning, there are more than one billion people using Facebook actively each month”, wrote Zuckerberg in a blog post. “Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life”, he added.

Over the years Facebook has grown tremendously with 140.3 billion friend connections; 17 billion location check-ins and 219 billion shared images with nearly 300 million new photos being uploaded every day. Facebook is the only US company that debuted the stock market with a valuation of more than $100 billion. The valuation almost halved following the debut, as investors were not too sure of Facebook’s long term prospects.

Facebook is trying to turn this downfall around and is putting to use the $16 billion it managed to raise through the IPO. After having bought Instagram, Facebook is busy trying to look for new revenue streams like Gifts and Promoted Posts.

The social networking giant is currently testing out Promoted Posts, whereby users can bump up their posts in a bid to get noticed among the swarm of posts that flood a user’s timeline. “Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn’t near the top of their feed,” said Facebook in a blog post.

“When you promote a post – whether it’s wedding photos, a garage sale, or big news – you bump it higher in news feed so your friends and subscribers are more likely to notice it.”