The iTunes Content Dispute is a step forward by Cupertino in a bid to streamline the process of weeding out copyright infringing apps from its App Store and thus enabling developers to get through to Apple in a more straightforward way. “If you believe that an application available in the App Store violates your intellectual property rights, you can use this form to submit a claim to the App Store Legal Team”, reads the introductory paragraph on the webpage.

As noted by The Next Web developers can fill out this web-based form with relevant information and send it to Apple. Once done Apple “App Store Legal Team” will get in touch with both parties – the developer and the alleged copyright infringer, so as to encourage them to work out the dispute themselves.

Like any other web based support system, this tool also generates reference number through which developers can track the reported issue. The iOS 6 maker has been slow in acting on such copyright infringement and take requests in the past for which it already has received a fair share of criticism.

Apple must be hoping that this new tool should change the scenario for good and encourage more and more developers to come forward with such requests and discourage copycats.