In a press release, the online retailer claimed, through unaudited figures, that for every 100 printed books sold, 114 eBooks are being sold. Amazon said that such a surge in sales took nearly 4 years in the US but, UK has seen such a sales rush in just two years.

Amazon is not just talking about sales of eBooks in the press release. It also claims that readers are reading more as compared to when they didn’t have a Kindle. “…we have seen that Kindle readers buy 4x the number of books they did prior to owning a Kindle.” said Amazon.

The fast paced sales of eBooks hasn’t affected the overall sales of printed books. Amazon claims that “…Kindle owners continue to buy physical books as well.” Publishers are benefiting from sales of both eBooks as well as printed books. ‘Love…from both Sides’ by KDP author Nick Spalding has seen sales of 250,000 copies of his books over at Amazon.

When it comes to publishing, there has been a substantial increase in the number of independent publishers across the UK. Amazon claimed that, “there has been more than a 400{b2f8038cca59418a55fa2a773bdd1308d9b98f2083b1773270b153fdacce5890} increase in independent UK authors and publishers using KDP to share their books with the millions of Kindle readers worldwide.”

In related news, Amazon has started offering Text book rentals on In a press release, Amazon claimed that students can save up to 70 per cent in costs.